TikTok is introducing a fresh option that enables them to lessen the volume of AI-made media appearing in their timelines. This initiative comes as the service revealed that it now features more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale release. This shift coincides with a rise in content created by AI, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this material is considered low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, from computer-generated images to science explainers, and we want to give people the power to see more or less of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The service disclosed that there are now over a billion videos on its service identified as made with AI. Overall, over 100 million videos are submitted to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI content they see by accessing the content preference feature in the platform and picking AI-made media. Additional categories that can already be modified under the setting encompass news, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules require content makers to tag lifelike AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the app will from now on apply an artificially created tag to content created with its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to evade the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The company reported a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
